Adirondack North Country Association

Under the leadership of the Adirondack North Country Association (ANCA) communities from Warren, Hamilton, Herkimer and Oneida Counties along the Central Adirondack Trail Scenic Byway will now have a new theme and logo to set their special travel route apart from other New York State Scenic Byways.  The new logo reflects the “Waterways Crescent Connection” theme that was developed by ANCA,  Fuller Communications and community representatives who participated in a regional marketing and branding project that explored the many sites, attractions, and activities located along the Byway that are so appealing to today’s travelers.

 The project originated in direct response to community leaders who had asked ANCA to create a new design that would resonate with Adirondack North Country visitors and illustrate the enormous variety of water resources that tourists and residents can enjoy while touring the 153-mile route from Glens Falls to Rome, New York.  These water resources have played and continue to play an integral role in the settlement, development, and economies of the diverse cities, towns and villages along the way.  The various water bodies—natural and man-made, easily accessed along routes 9, 28, and 365 provide four-season recreational opportunities.

Davidson Design, Inc. worked with ANCA and a Central Adirondack Trail Marketing Team comprised of twenty members from across the four counties with expertise in tourism, marketing and community development during the design development phase.  The design firm created new artwork that focuses on the true intrinsic values of resources named in the Central Adirondack Trail’s Corridor Management Plan.  The logo suggests the many waterway connections that parallel or intercept the route which are desirable assets for the various locales looking to bring visitors to their community. 

 ANCA and Central Adirondack Trail stakeholders will use the new design and theme in future marketing and interpretation projects to support tourist exploration with the goal to stimulate interest in new and repeat visitation in the twenty-nine Scenic Byway communities.   Byway stakeholders want visitors to become aware of the close proximity of the roadway to significant water features from the Glens Falls Feeder Canal and Hudson River in the east, to the long list of lakes, ponds and rivers that edge the route within the Adirondack Park, to the Erie Canal at the western terminus in Rome.  

 Staff from the New York State Department of Transportation Scenic Byways Program have approved the new logo which will be used at ANCA’s Adirondack North Country Scenic Byways website, on interpretive signs, maps, and brochures, and will eventually appear on official route signs that mark the roadway for travelers.  Considerations for use of the copyrighted logo appear at the “Info for Partners” section of the Byways website.

 This important destination enhancement was made possible with project funding from the Federal Highway Administration which is administered by the New York State Department of Transportation.  To learn more about Scenic Byways visit adirondackscenicbyways.org and to learn more about ANCA’s Energy, Forests, Agriculture, and Local Culture programs visit www.adirondack.org.

The Adirondack Trail Scenic Byway, Olympic Scenic Byway, and Central Adirondack Trail Scenic Byway names and logos are the property of New York State Department of Transportation.

 A Byway logo is used to mark those routes, sites, and resources that are part of the official State Byway system.  The design and artwork may not be altered or redrawn in any way.  The assigned   logo color may not be altered.  Specific instructions regarding the graphic use of the logo may be found in the Adirondack North Country Scenic Byways Graphic Standards Manual.

Extensive research has gone into branding the individual Adirondack North Country Scenic Byways and ANCA is working to insure that the marketing of Byways upholds the high standards that are now in place as involved stakeholders move forward to promote their section of the travel routes.

The name and logo may be used with permission on printed informational materials that relate directly to the Byway such as maps and interpretive brochures that are distributed free of charge.

The name and logo may also be used with permission on Internet websites that that feature Byway Communities and provide information to travelers.  Examples:  municipal and tourism office sites.

The Adirondack North Country Association has not authorized or considered the use of the logo by for-profit entities for the Adirondack Trail, Central Adirondack Trail, and Olympic Scenic Byways.  Commercial enterprises may advertise that they serve Byway visitors but the use of the logo remains under the sole discretion of the Adirondack North Country Association

Other incorporated Byway organizations have permitted the use of the logo by supporting members only, thus allowing the Byway organization to capitalize on the logo.  This use has not been authorized for the Adirondack Trail, Central Adirondack Trail, and Olympic Scenic Byways.

Please direct all questions pertaining to the use of the Byway names and logos to the Adirondack North Country Association at 67 Main Street – Suite 201, Saranac Lake, New York 12983. 

Application forms for use of the logo are available upon request by calling 518-891-6200 or email us at sobrien@adirondack.org.

Hello Black River Trail and Maple Traditions Scenic Byway Stakeholders,

Project Status:

The Adirondack North Country Association is aware that you and the staff at Tug Hill Commission are eagerly waiting word on the approval status for two regional Scenic Byway Corridor Management Plans. [ Black River Trail and Maple Traditions ] I spoke with DOT this week and have been informed that both documents are currently moving through the review process. The NYS Scenic Byway Program Coordinator is reading the comprehensive documents and collecting comments from involved regional office staff. Next, both documents will be presented to the NYS Scenic Advisory Board for review/approval and on to the NYS Legislature who act to officially designate the new Byway routes.

ANCA looks forward to State approval on the two submissions. We are eager to make any necessary edits, prepare CDs of the final CMPs and to organize plan release meetings for the communities in partnership with Tug Hill Commission for both Byways.

Good News:

I want you to know that the CMPs are already working for you.

New Scenic Byway program accomplishment….

Please visit https://www.nysdot.gov/e-zine/winter2009

The Adirondack North Country Association (ANCA) invites you to view the NYS Department of Transportation’s winter e-zine posting at DOT’s website. Each season NYSDOT creates a new E-zine which includes a featured NYS Scenic Byway. This season’s issue highlights the Black River Trail Scenic Byway. ANCA worked with DOT public relations staff to collect information for the article. We gave them information pulling data directly from the two draft CMPs.

The e-zine article is the first promotional coverage focusing exclusively on the Black River Trail and the Maple Traditions Scenic Byway area.

This type of travel and tourism visibility supports Byway communities. Once the proposed new Byway routes receive official designation ANCA will continue to educate the public on the desirability of the region as a unique destination offering a variety of special sites, experiences, and attractions across the counties.

Please share the news with any colleagues who might be interested in the story about your area and all that it offers to visitors and residents.

The communities look to the Byway Program to promote their special resources. You are now gaining visibility at DOT’s State website.

I will keep you posted on any new activity and look forward to working with you and the Tug Hill Commission.

Sharon O’Brien, Program Coordinator