The Adirondack Folk School specializes in traditional crafts — and uses modern digital marketing strategies to grow their audience. by Olivia Dwyer, ANCA CPR Program Navigator A flooring factory seems an unlikely place to find a social media mastermind. But that’s exactly where Scott Hayden headed soon after he became the executive director of the Adirondack Folk School (AFS). It was June 2016, and Hayden wanted to meet Eric Matthison, the owner of Square Nail Rustics, and learn how he’d used...Read more