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THE LEDGER
Table of Contents
New Tool
Coming Up
Plaque
Canoe Trail
Oly. Byway
Central Adk
Grass-Based
Black River
Buyer Days
ANCA
Regional Map
Join Us
Contact Us
Recent News
Newsletter
Program Highlights
Annual Report
Board Members
Publications
Project Partners
Staff
History
Strategic Plan
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New Scenic Byways Marketing Tool
by Nadia Korths
The Adirondack North Country Association, in partnership with Geoff Sanford of Polaredge Designs, Saranac Lake, initiated a new Scenic Byways marketing tool with the publication of this year’s Art, Crafts & Foods Along the Scenic Byways of the Adirondack North Country, both in print and online. The stylized graphic design, consistent across both marketing platforms, celebrates the handmade of the region. The online map, also found in the print centerfold, is the same as the one in the glossy regional marketing piece which is part of the television, print and web Scenic Byways marketing campaign developed by ANCA and the Adirondack Regional Tourism Council.
Visitors can easily find, both online and in the printed publication, the forty participants in one of the four regional quadrants: northwest, northeast, southeast and southwest. The online site gives visitors two more ways of planning where to stop on their trip. They can click on the Byways highlighted on the map to find who is on or nearest to their route or go to the alphabetical participant listing to find a specific studio or shop. No matter which approach is used online, the participant description is never further than a click away.
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Each description typically features a photo and identifies the media, such as pottery, wood, photography, and style, such as rustic, natural, contemporary. The historic and/or picturesque setting of each studio and shop is often included. Hours, phone numbers and websites are listed. Sharon O’Brien, Scenic Byways Coordinator, and Nadia Korths, Craft Programs Coordinator, provided project oversight.
40,000 publications were printed in early June. By mid-June, 32,000 have already been distributed via mail to 1600 regional lodgings and chambers. In early summer, a planned email communication to 1000 cultural businesses and support organizations to promote both the printed and online pieces will continue to introduce visitors to the Scenic Byways cultural experience. The marketing project is partially funded by the Federal Highway Administration’s Scenic Byway Program through the NYS Department of Transportation.
Coming Up
On September 21, 2006 the ANCA Board of Directors’ Meeting will be held at the Wild Center aka The Natural History Museum in Tupper Lake. ANCA recently provided a $79,000 grant contribution to the Boardwalk Project.
Adirondack North Country Association Director Don Caldera; Stephanie Radcliffe, Museum Director of Programs and Operations; Betsy Lowe, Museum Managing Director; Terry Martino, ANCA Executive Director, and Jim Ellis, ANCA Community Assistance Specialist.
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Plaque presented to Executive Director by ANCA Board
by Terry Martino
Following a discussion of ANCA program highlights at the June 22 Board of Directors’ meeting, the ANCA Board expressed their appreciation for the 2006/07 New York State funding commitment of $300,000 that was made available through Senator Betty Little’s leadership in partnership with Senator Wright, Senator Meier, and Senator Bruno. The Board discussed the use of the funding in relation to goals outlined in the ANCA Strategic Plan 2006-2010 and their commitment to increased community outreach and planning services.
Ron Ofner, ANCA President, presented a plaque from the Board of Directors to Terry Martino in recognition of her twenty years (1986 – 2006) of service to ANCA. The plaque honored her “imaginative, dedicated service to the North Country and the Adirondack Region…and her congenial and effective leadership of ANCA as its Executive Director.” In accepting the award, Martino stated, “I am pleased to have been part of ANCA throughout its long history of providing services and programs to Adirondack North Country residents and communities. There is no other place in the world I’d rather live and work.” In addition, she commented on how, “The future of ANCA looks bright,” and how when dealing with change, “ANCA always has the vision of past leaders, like the late Roger Tubby, Wayne Byrne and Terry Harden, to give us inspiration in planning for the future.” She thanked the directors for their ongoing leadership and commitment to ANCA and to the ANCA staff for their work in carrying out ANCA’s mission.
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In Recognition of Twenty Years: Terry Martino, ANCA Executive Director and Ronald Ofner, ANCA President at The Woods Inn, Inlet, New York on June 22, 2006
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