Newsletter, Adirondack North Country Association

ANCA Attends National Craft Conference

by Nadia Korths
ANCA’s Craft Programs Coordinator attended the Craft Organization Directors Association’s (CODA) annual conference in Portland, Oregon in June, 2006. Nadia Korths’ three minute Powerpoint presentation to the full room of 90+ conference attendees summarized the highlights of the Best Practices Marketing Toolkit Report and associated workshops and of the Handmade in the Northern Forest Guidebook, funded in New York State by the USDA Rural Development. The attendees were impressed by the collaboration from across the four states of New York, Vermont, New Hampshire and Maine among ten organizations and many funding sources to create the guidebook. The Marketing Toolkit Workshop continues to be presented upon request. On February 20, 2007 Linda Vincent, owner of Little Falls Antique Center in southern Herkimer County, will be hosting the workshop for her many regional craft and antique vendors, and on May 10, 2007 the Adirondack Regional Chamber of Commerce and the Adirondack Community College will be partnering with ANCA to present the workshop at the Greenwich Public Library in Greenwich, Washington County.

Regional Product Promotional Materials Now Available

Made in the Adirondack North Country Product Logo

The product logo is now available in many sizes

The Adirondack North Country Association recognizes the economic strength in promoting regional self sustainability with the development and use of regional product promotional materials. By utilizing this theme, we can collectively create greater visibility and awareness for Adirondack North Country products than most of us could achieve individually.

The following Made in the Adirondack North Country promotional materials are, as of late 2006, available to ANCA members:

Free Art, Crafts and Foods along the Scenic Byways of the Adirondack North Country
3 Free Made in the Adirondack North Country logo signs
20 Free Made in the Adirondack North Country shelf talkers
28 Free Made in the Adirondack North Country blank mini logo/table top signs
3 Free Made in the Adirondack North Country Products Sold Here signs
4 samples Made in the Adirondack North Country logo mini stickers for sale @.03/sticker (these can also be purchased already applied on hang tags for .03/hangtag)

The logo guidelines are as follows:

Conditions of Use: As a producer of goods or provider of services seeking to use the Made in the Adirondack North Country logo, you agree to accept and follow the "Adirondack North Country Business Principles" and color standards outlined below as a general statement of ethical business practices, and the specific licensing provisions and terms as stated below.

The logo may be printed in color or in black and white.

By becoming a member of the Adirondack North Country Association (ANCA), I am agreeing to the following Adirondack North Country Business Principles:

TO PRODUCE only products or provide only services of high quality and value;
TO CONSTANTLY CONDUCT business in a highly ethical manner;
TO ASSURE customer satisfaction by responding quickly and courteously to all complaints;
TO USE the Adirondack North Country* products, materials, labor, or intellectual input whenever and wherever possible;
TO ASSURE that the Made in the Adirondack North Country logo will be used only on products or services that are produced or originated in the Adirondack North Country, or are significantly altered in the Adirondack North Country by input of labor, process, or intellectual content. NOTE: The Made in the Adirondack North Country logo may be used in color, black and white, or a custom color with prior approval by Adirondack North Country Association;
TO AGREE that I may use the logo only if my membership remains current;
TO AGREE not to display, adapt or use the Made in the Adirondack North Country logo in such a way as to malign, demean, insult, or offend the character of the Adirondack North Country.

*Oswego, Oneida, Lewis, Jefferson, St. Lawrence, Herkimer, Fulton, Hamilton, Franklin, Clinton, Essex, Warren, Washington and Saratoga Counties of New York State.

Businesses interested in applying for the regional promotional marketing materials may download the guidelines and membership form at Product Logo.

Nadia Korths can be reached at korths@northnet.org.