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Workshop Reviews Best Practices of Regional Gift Shop and Studio Owners May 6, 2005 - Gift shop and studio owners are always looking for effective strategies to increase customer sales. The Adirondack North Country Association’s Marketing Toolkit for Retailers in Rural Areas provides a detailed checklist of best practices identified in recent interviews. The twelve interviewed are some of the region’s most successful owners of gift shops and studios open to the public. These shops average a 75% repeat business! They are Fawn Ridge Pottery, Chestertown; Adirondack Country Store, Northville; Leather Artisan, Childwold; Young’s Studio, Jay; Moon Tree Designs, Lake Placid; Creekside Gifts, Boonville; ArtWorks, Old Forge; River Rat/Gold Cup Cheese, Clayton; Mares Wares Pottery, Morristown; ForARTSake, Malone; The Lily Pond, Plattsburgh; and Adirondack Trading Company, Lake Placid. Gift shop and studio owners are invited to attend the Marketing Toolkit workshop to review best practice strategies, visit nearby shops and receive a copy of the Toolkit. The Toolkit also compares the regional retailers survey results to those of a national 2003/2004 survey of Canadian retailers. Topics include but are not limited to: Exterior Entrances, Signage, Window Displays, Employees, Special Events, Days and Hours open, Advertising Medium Used, Customer Services, Displaying Product, Tracking what Sells Best, Percentage of Regionally-Made Product , Percentage of Year-round, Seasonal and Visitor Customers, Who Stocks What, Top Turners, Best Price Points, Cross-Selling and much more. The workshops will be held in the following locations. Glens Falls, Troy Shirt Factory, May 14, 2pm and May 15, 9am; Cambridge, Hubbard Hall, May 16, 1pm; Little Falls, Mohawk Valley Arts Center, May 17, 1pm; Jay, Youngs Gallery, May 18, 10 am; Plattsburgh, North Country Cultural Center, May 19, 10 am; Boonville, Hulbert House, May 23, 1 pm, Oswego, Oswego Tea Company, May 24, 1pm; and Gouverneur, Lawrence Manor, May 25, 1pm. The hour and a half workshop is immediately followed with an hour long shop tour. Workshop facilitator is Nadia Korths, Craft Marketing Coordinator/ANCA. Gift shop and studio owners can look forward to networking at these informal workshops while selecting strategies to incorporate into their own business. Community merchant organizations and chambers are welcome to contact ANCA to schedule one. ANCA is planning to offer these workshops throughout the region on an annual basis. To register, call or email the Adirondack North Country Association at 518.891.6200 or anca@northnet.org with contact info and workshop location. Inform us of any accommodation needs. Walkins are welcome. This year the workshops are free. These workshops are sponsored by ANCA and the Northern Forest Center and funded by the USDA RBEG program. For further information, contact: Nadia Korths by email or by calling 518.891.1632. Visit ANCA’s craft website at: adknccrafts.com to learn more about the Adirondack North Country Association's craft marketing programs. |
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