Mike Farmer was named to the Adirondack North Country Association board on March 24.

Farmer is a fourth generation Adirondack native from Old Forge, in Northern Herkimer County.

In April 2010, he became Tourism/Publicity Director for the Town of Webb, a move which brought him back home after living and working in Aspen, Colo., for the past two decades.

“Mike will be a great asset to the ANCA board in helping to increase the economic climate in the ANCA Region. He has done a great job of promoting tourism, as director of the Central Adirondack Association, during the past year.  I look forward to working with him,” said Richard Bird, Vice President of ANCA’s Central Region.