Considerations for Using Scenic Byway Name and Logos

The Adirondack Trail Scenic Byway, Olympic Scenic Byway, and Central Adirondack Trail Scenic Byway names and logos are the property of New York State Department of Transportation.

 A Byway logo is used to mark those routes, sites, and resources that are part of the official State Byway system.  The design and artwork may not be altered or redrawn in any way.  The assigned   logo color may not be altered.  Specific instructions regarding the graphic use of the logo may be found in the Adirondack North Country Scenic Byways Graphic Standards Manual.

Extensive research has gone into branding the individual Adirondack North Country Scenic Byways and ANCA is working to insure that the marketing of Byways upholds the high standards that are now in place as involved stakeholders move forward to promote their section of the travel routes.

The name and logo may be used with permission on printed informational materials that relate directly to the Byway such as maps and interpretive brochures that are distributed free of charge.

The name and logo may also be used with permission on Internet websites that that feature Byway Communities and provide information to travelers.  Examples:  municipal and tourism office sites.

The Adirondack North Country Association has not authorized or considered the use of the logo by for-profit entities for the Adirondack Trail, Central Adirondack Trail, and Olympic Scenic Byways.  Commercial enterprises may advertise that they serve Byway visitors but the use of the logo remains under the sole discretion of the Adirondack North Country Association

Other incorporated Byway organizations have permitted the use of the logo by supporting members only, thus allowing the Byway organization to capitalize on the logo.  This use has not been authorized for the Adirondack Trail, Central Adirondack Trail, and Olympic Scenic Byways.

Please direct all questions pertaining to the use of the Byway names and logos to the Adirondack North Country Association at 67 Main Street – Suite 201, Saranac Lake, New York 12983. 

Application forms for use of the logo are available upon request by calling 518-891-6200 or email us at sobrien@adirondack.org.

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