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For Visitors  Scenic Byways Maps For Byway Organizers Recent News All Byways Adirondack Black River Central Adirondack Olympic Dude Ranch Background Intro Program Highlights Byway History Program Partners America's Byways NYS Scenic Byways Adk Regional Tourism Council ANCA Join Us |
Scenic Byway Community Announcements and NewsAdirondack Trail Scenic Byway Marketing Project Reports Wednesday, February 28, 2007 Important Project Update On January 24, 2007 the Adirondack North Country Association sponsored a marketing meeting for Adirondack Trail byway communities in Franklin, Hamilton, Fulton, and Montgomery counties. Attendees had an opportunity to learn how they can use and interpret the Adirondack Trail Scenic Byway brand to stimulate interest in their area of the route and to encourage new and repeat visitation across the four counties. Under the leadership of Project consultant, Susan Fuller of Fuller Communications community representatives achieved the desired outcomes: --Define the sum of what we want visitors and prospects to expect and think when they hear the name Adirondack Trail Scenic Byway --Identify the values the Adirondack Trail Scenic Byway provides to our visitors --Determine the face and personality we will use to convey the Adirondack Trail's themes You are encouraged to review the attached files to learn more about the Adirondack Trail marketing project and how it can benefit your community. 1. January 24, 2007 Adirondack Trail Scenic Byway Branding Meeting Report 2. Adirondack Trail Brand Statement and Values 3. Branding Meeting Session Notes If you cannot access the attachments...... Please contact me and I will re-send the reports in the body of an e-mail to accommodate you. The project is made possible with funding from the NYSDOT’s Scenic Byway Program through the Federal Highway Administration and the Transportation Equity Act for the 21st Century. The Adirondack North Country Association is committed to economically viable communities and a rural quality of life. For more information about ANCA, visit www.adirondack.org. Sharon O’Brien Scenic Byway Coordinator Adirondack North Country Association 28 St. Bernard Street Saranac Lake NY 12983 anca-obrien@northnet.org 518.891.6200 f518.891.6203 www.adirondack.org www.adknccrafts.com |
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